The Diamond Monopoly

In any industry that lacks innovation, disruption is bound to happen. The natural diamond market across the world can be best described as an old oligopoly, with a few players dictating the supply and hence, the prices.
These giant corporations have created a product monopoly through massive and aggressive ad campaigns as well as questionable business and mining practices. For instance, those ad campaigns even popularized the idea that a man must spend his two months’ salary on the engagement ring for his better half.
There has been plenty of profit for decades, hence no innovation was ever needed.

The industry is designed to portray natural diamond as a rare gem, even though it’s abundant, and to create the perception of value that eludes most people.

This is just a glimpse of a fraction of the damage that natural diamond industry does to our planet.

You can’t buy happiness but you can buy jewelry and that’s kind of the same.

How Kéana® Eco-diamonds brand came to be?

 

Have you ever tried to look for that perfect diamond jewelry that you would actually buy? Thanks to the insanely (over)priced gemstone, it’s really hard to zero in on something impressive that won’t burn a big hole in your pocket.
 
At Kéana® Eco-diamonds, we’re in love with a better alternative to natural diamond, and we want the world to know about it and appreciate it. 
 
This is a gem that has everything good about natural diamonds, and none of the negatives.
 
• It’s not mined, but made in state-of-the-art laboratories, so there’s no harm to environment or humans.
 
• It shines brilliantly, even more so than diamond. In fact, it is literally the MOST BRILLIANT gemstone.

A moissanite showing off it’s vastly superior dispersion and refractive properties as compared to a diamond. .

A standard handheld diamond tester identifying a moissanite gemstone as diamond.

Here’s a diamond and a moissanite, can you guess which is which?

The 50,000 year old meteor crater in Arizona where moissanite was first discovered in 1893

This amazing gem we’re referring to, is called Moissanite or Stardust or Space-diamond.

At Kéana® Eco-diamonds, we don’t see moissanite as just a diamond simulant or alternate gem, but as the most brilliant gemstone in the world that happens to beat even diamond with its unmatched beauty and gorgeous fire.

Global Outlook

The global moissanite jewelry market in 2020 is pegged at about $31 million and is growing at a rapid pace of 7.7% annually, projected to reach $53 million by 2026. USA is the current market leader and Europe is following the trend. On the other hand, there is a major lack of awareness about it in India

Apparently, one of the reasons is that in India, moissanite is often sold as diamond. Since it’s almost impossible to tell them apart without lab equipment, and not all customers ask for an authenticity certificate with diamond jewelry, huge profits are made through such malpractices.

Our Purpose

The below statements explain the reason Kéana® Eco-diamonds was established and what we do.

Why Kéana® Eco-diamonds exists?

To deliver luxury, beauty and value with responsibility towards humanity and environment.

How we plan to do that?

By identifying gemstones similar to or better than natural diamond (more beautiful, eco-friendly, ethically sourced), and creating a clear alternative to the highly-priced, oligopolized mined/natural diamond market.

What we do?

We sell premium quality moissanite jewelry with timeless, contemporary designs, along with complete customization options and lifetime warranty, lifetime exchange and lifetime buyback policies.

Our Quality… the absolute best!

We have dived deep into moissanite market to identify and reach out to professional moissanite cutters and polishers in India. We decided not to use just any moissanite, but the very best:

• Completely colourless (DEF colour grade)
• Very high clarity, which means no imperfections in the crystal (VVS1 clarity).

To learn more about the diamond quality guidelines and standards from GIA (Geological Institute of America), please visit our Education page.

Here’s a diamond and a moissanite, can you guess which is which?

BIS Hallmark on gold jewelry

Wood and jute-cotton blend, nothing else.

We promise that whenever you ‘unpouch’ and ‘unbox’ a Kéana® jewelry, you’ll feel closer to nature and humanity, and once you see the jewelry itself, you’ll feel closer to stars.

We hope you now have enough reasons to start shopping with us. Feel free to contact us for any questions.

Happy Shopping!